CRE Success Principle: In 2026, you’ll gain momentum from being more assertive than feels comfortable, not from politely waiting your turn.

Aggression gets a bad rap in business. For a lot of people, it feels uncomfortable, even risky. But I b...

CRE Success Principle: Commercial real estate agents thrive faster when they have a tight market to own, not a vague patch to wander. When someone can go deep on a defined area, they learn faster, sound smarter, and become productive sooner.

W...

CRE Success Principle: Many commercial real estate agents are hard workers who take plenty of action, but without clear goals they simply stay busy rather than move forward. Activity without direction creates movement, but not necessarily progress...

CRE Success Principle: Momentum in January is not magic; it is manufactured by the work you do before you switch off for the end-of-year break.

In commercial real estate, the first week back in January can feel slow. People are easing back in,...

CRE Success Principle: The quality of the questions you ask determines the quality of outcomes you get. Agents who ask, “Why is the market so tough?” perform very differently from agents who ask, “What do I need to do to thrive in this market?”

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CRE Success Principle: You do not raise performance by lowering your standards. Every difficult client, unreliable team member, or flaky collaborator costs you financially, culturally, and operationally. Define your non-negotiables, then stick to ...

CRE Success Principle: Discipline in December delivers momentum in February. While competitors slow down, top agents warm their pipeline, tidy their database, and secure three to five launch-ready listings. This prevents the new-year scramble, sho...

CRE Success Principle: Making it easier for agents to invest in themselves isn’t about discounting value; it’s about removing friction so they can experience success faster. Because once they’re in motion, the standard of performance lifts natural...

CRE Success Principle: Making results calls to the right people turns your recent success into proof of relevance, authority, and trust in the market. If you did the deal, make sure your market knows it.

Most agents think the work stops once t...

CRE Success Principle: Relying on good intentions or bursts of motivation rarely leads to consistent results. Standards survive through structure, scheduling, and accountability. Build your system so it runs even when you’re busy or uninspired.

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CRE Success Principle: First impressions are critical, but so are last ones. A poor offboarding or follow-up process can undo years of good service. Make every client interaction, from first call to final invoice, reflect your standards.

I’ve ...

CRE Success Principle: The fastest way to unlock more revenue isn’t necessarily to chase more leads. It can often be improving how effectively you move opportunities through the pipeline. Focus on where deals are getting stuck, not just on how man...